Society loves to lower expectations.
We always compare performance on a relative basis. 

​​“Well, it’s better than it was yesterday…”

Furthermore, we love to settle for a product that’s not as good as it could be, if given the attention to detail it deserves.

“Well, it was ok… but I wasn’t crazy about…”
We have embraced a strategy of always lowering expectations so that a mediocre effort is seen as acceptable. 

​​Over time, we embrace the “pretty good” because it’s so much better than we feared. ​​

We’ve established a standard that is hard to imagine exceeding.

Healthcare is a perfect example of this.​​

​​Throughout the country, you will find factory-style PT and chiropractic clinics that treat patients like cattle. 15 min sessions, “whack and crack”, and send you on your way.

When asking patients about their visits…​​

“Well, it was ok… but I wasn’t crazy about…” 

Well did you go back?


​​​​​​​​Raise your expectations. You deserve better. ​

Raise your expectations for the quality of care you receive, the food you eat, the movies you watch.

Whatever it may be, set a higher standard. 

​​You’ll notice that when you do, the path leading towards achieving your goals becomes easier to travel.

It should no longer be “ok” to be “ok.”