Pain is weird and complicated.

As you may have figured out by now, we do things a little bit differently at Pure Physio. For example, we love the topic of pain and see it as more of a complex puzzle than most in our industry give it credit for. We love studying it, treating it, and presenting workshops about it.  The more we learn, the more … Read More

There’s no such thing as “non-specific back pain.”

I once had a mentor ask me, “What percentage of the population has experienced back pain?” I foolishly guessed somewhere around 70%, when the correct answer was unequivocally 100%.Back pain is something we’ve all experienced at some point in our lives and sadly, it’s often dealt with incorrectly.The onset of back pain is followed by resting and inactivity and finally a trip to the … Read More