Raise your expectations. You deserve better.

Hey %FIRSTNAME%, Society loves to lower expectations.We always compare performance on a relative basis.  ​​“Well, it’s better than it was yesterday…” Furthermore, we love to settle for a product that’s not as good as it could be, if given the attention to detail it deserves. “Well, it was ok… but I wasn’t crazy about…”​​​​​​​We have embraced a strategy of always lowering … Read More

Our post went viral, for the right reasons.

On Sunday, we made a post that featured one of our athletes and colleagues, Amanda Barnhart. The post received nearly 100 comments and over 1,000 likes as tokens of support for Amanda. The goal was not to be controversial or to create backlash. Our goal was only to bring awareness to the flaws of the fitness industry, in general. You can see the post … Read More

HIIT Training: Do Your Workouts Match Your Goals?

As athletes, we are constantly striving to push our bodies and minds in order to obtain a specific goal or title. In today’s society, it is easy to get caught up in the hottest fad in health and fitness, but the question always stands: will your training lead to your goal? Several physiological factors must come together in order to … Read More

Quick note about the Super Bowl..

In case you missed it, Tom Brady and the New England Patriots won their record 6th title on Sunday night. As a result, Tom Brady has been officially crowned the G-O-A-T (Greatest of All Time) and the Patriots are a dynasty that will seemingly never go away. So the question is, a player and team that good… Why are they so … Read More

Great day of growth!

I hope you had a great weekend! We were lucky enough to be able to teach one of our favorite workshops on Saturday which we like to call “Train Smarter, Not Harder.” Overall, it was a great day of learning, discussion and growth from both the workshop and attendees and us, as well. Here are a few testimonials from the … Read More

Pain is weird and complicated.

As you may have figured out by now, we do things a little bit differently at Pure Physio. For example, we love the topic of pain and see it as more of a complex puzzle than most in our industry give it credit for. We love studying it, treating it, and presenting workshops about it.  The more we learn, the more … Read More

Why recovery is so important.

Recovering is something that I place a lot of of importance in when working with my athletes. For example, new research tells us that our risk for injury can be decreased by almost 50% if we get 9+ hours of sleep. Unrealistic? Maybe. But it doesn’t change the fact of how important it truly is. Contrary to popular belief, I … Read More